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| Mamma Mia! |
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Client: Decca Records
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Nabbr's promotional widget for Mamma Mia! launched in late June 2008, featured
quality streaming music video for "Gimme Gimme Gimme" with Amanda Seyfried.
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In a two week period Nabbr achieved:
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#1 Album on iTunes |
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#1 Movie musical. |
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Thousands of Embeds. |
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Views: 13,001,704 |
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Plays: 7,560,259 |
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Additional Campaign Info
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Record setting weekend box office tally of $27.6 million in North America, Mamma Mia! now holds the record for the highest grossing movie musical ever! |
|  | | | Katy Perry |
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Client: Capitol Records
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This May, Nabbr launched a widget for Capitol Records featuring premium sound, video and behind-the-scenes content.
Today, Katy Perry's single 'I Kissed a Girl' is one of the monster pop hits of the summer.
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Nabbr Stats (as of 06/27/08)
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Views: 20,382,359 |
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Plays: 9,062,010 |
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Additional Campaign Info
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As of June 25, 'I Kissed a Girl' is #1 on Billboard's Hot 100. |
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Katy Perry's album, 'One of the Boys' is the #1 pop album on iTunes as of June 17. Her single, 'I Kissed a Girl' peaked on iTunes Top 100 at #1 on June 3. |
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Nabbr's Katy Perry widget is highly viral! Over one-fourth of embeds come directly from user pages on the social web. |
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Nabbr's widget received over 5 times more views than Katy Perry's myspace page, and over 6.5 times more views than her YouTube presence. |
|  | | | Ironman |
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Client: Paramount Pictures
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This spring, Nabbr launched a two-week pre-release campaign for Marvel Studio's Ironman.
The results speak for themselves. Ironman grossed $104.25 million in its opening weekend - the
second largest domestic opening ever for a non-sequel film.
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Nabbr Stats
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Views: 28,443,997 |
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Additional Campaign Info
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Nabbr's viral campaign resulted in thousands of embeds on Gen-Yers' personal web space. |
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Nearly 7 million users played the Ironman exclusive clip before the movie's release. |
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Ironman's opening brought in over $30 million greater than the projected gross. |
|  | | | TV Guide Broadband |
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Through an ongoing relationship with TV Guide Broadband, Nabbr has created widgets that have resulted in an average of
over 2.65 million views each, and hundreds of thousands of video and banner views for advertisers like
Oral-B, Pampers, Pantene, and Pepto Bismol.
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The Nabbr Network allows TV Guide Broadband’s content massive reach to the elusive Gen Y market.
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Nabbr provided TV Guide Broadband's ad sales force with guaranteed incremental premium video ad inventory
in a brand-safe, highly engaged environment.
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|  | | | We The Kings |
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Client: S-Curve Records
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In 2007, S-Curve Records paired up with Nabbr to introduce brand new band We The Kings to millions
of Gen-Y'ers across the social web. We The Kings’ eponymously titled debut album was released on
Sept 11, 2007, their Nabbr widget launched on Oct 3, 2007, and by the end of May 2008 We The Kings had
scanned over 80 thousand albums!
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Nabbr Stats
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Views: 56,162,929 |
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Plays: 118,638,262 |
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Additional Band Info
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In its first two weeks of being distributed across the Nabbr Network, We The Kings’ Nabbr widget was
embedded by 2,000 fans and achieved over 12 million views. As of today, tens of thousands of
embeds have occurred!
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During the week of Feb 4, 2008, We the Kings’ “Skyway Avenue” video received over 14.7 million plays via their Nabbr player.
As a result, the album peaked at #3 on the Soundscan Top New Artist chart/Billboard Heatseekers chart!
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In Feb 2008, during the mtvU Freshman 5 online voting initiative, the Nabbr widget encouraged fans to vote and drove an
average of 2.1 million video plays per day for a solid week. The result was a landslide Freshman 5 win with 95% of the
total votes going to We The Kings!
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Of the 140K+ clicks-outs from the WTK Nabbr widget, approximately 37% have gone to iTunes! 60% of
total albums scanned have been digital.
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Nabbr is 8 times more effective than We the Kings’ MySpace profile and YouTube presence.
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|  | | | 21 |
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Client: Columbia Pictures
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Nabbr’s promotional 21 themed interactive widget shows off the creativity and innovation possible
when utilizing the social web. Thousands of Gen-Yers registered to play blackjack to win points
and bragging rights for their college or alma mater. Thousands more embedded the widget on their MySpace or Facebook pages.
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Nabbr Stats
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Views: 56,162,929 |
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Additional Campaign Info
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The accompanying 21 TV spot was viewed 18,351,231 times through the use of this widget.
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21 opened at #1 at the box office with a weekend gross of $23,700,000
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