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| Fringe |
Client: FOX Television Network
A joint case study with Neilson Online
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FOX was able to effectively reinforce messaging about the premiere of Fringe across multiple media.
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In four days Nabbr achieved:
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Views: 26 Million+ |
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Average Video View: 29 seconds |
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The cume reach for adults 18+ increased 31% (from 8.5% to 11.1%) among those who visited Nabbr. |
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Additional Campaign Info
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The online promotion was effective in driving word of mouth. Those who were exposed to the online promotion were significantly more likely to recommend Fringe to others.
Download the full case study (PDF) |
| | | K'Naan |
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Client: A&M Octone Records
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Increased the number of superfans as well as provided super-distribution for the various viral videos in album pre-launch.
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Over a four week period:
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Over 400 new mailing list subscriptions per week. |
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Post-campaign, K'naan's email list doubled to over 4,800. |
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Increased official site traffic. |
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Additional Campaign Info
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During the Nabbr campaign-period, the usual offline triggers (ie: tv, radio, print) were not in place
to contribute to these spikes. |
|  | | | Mucinex |
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Client: Mucinex
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Cough/cold remedy sought to reach as many people as possible during peak flu/cold season.
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During a 1 month campaign brand achieved mass reach and awareness with a 30 second pre-roll:
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Views: 50 Million+ in 30 days |
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Sub-total of 15 million views concentrated in 2 days. |
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22% (11 Million+) viewed full :30 seconds |
|  | | | Beyonce |
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Client: Sony BMG
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Nabbr's highly viral video player for Beyonce, featured quality streaming music videos for Beyonce's top singles "Single Ladies" and "If I Were a Boy".
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In a two week period Nabbr achieved:
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#1 & #3 Single on iTunes |
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#2 Album on iTunes |
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Thousands of Embeds. |
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Impressions: 9,904,833 |
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Views: 2,780,704 |
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Unique Impressions per Week: 500K+ |
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Additional Campaign Info
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Beyonce player is being translated for use in German, French and Spanish speaking countries. |
|  | | | 90210 |
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Client: The CW
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This Nabbr video player featured behind the scenes interviews with the past and present cast of 90210.
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Over a two week period Nabbr :
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#1 Television show in it's time slot. |
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Thousands of Embeds. |
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Impressions: 30,537,739 |
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Views: 13,341,010 |
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Unique Views per Day: 750K+ |
|  | | | Mamma Mia! |
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Client: Decca Records
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Nabbr's promotional player for Mamma Mia! launched in late June 2008, featured
quality streaming music video for "Gimme Gimme Gimme" with Amanda Seyfried.
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In a two week period Nabbr achieved:
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#1 Album on iTunes |
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#1 Movie musical. |
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Thousands of Embeds. |
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Impressions: 13,001,704 |
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Views: 7,560,259 |
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Additional Campaign Info
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Record setting weekend box office tally of $27.6 million in North America, Mamma Mia! now holds the record for the highest grossing movie musical ever! |
|  | | | Katy Perry |
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Client: Capitol Records
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This May, Nabbr launched a player for Capitol Records featuring premium sound, video and behind-the-scenes content.
Today, Katy Perry's single 'I Kissed a Girl' is one of the monster pop hits of the summer.
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Nabbr Stats (as of 06/27/08)
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Impressions: 20,382,359 |
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Views: 9,062,010 |
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Additional Campaign Info
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As of June 25, 'I Kissed a Girl' is #1 on Billboard's Hot 100. |
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Katy Perry's album, 'One of the Boys' is the #1 pop album on iTunes as of June 17. Her single, 'I Kissed a Girl' peaked on iTunes Top 100 at #1 on June 3. |
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Nabbr's Katy Perry player is highly viral! Over one-fourth of embeds come directly from user pages on the social web. |
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Nabbr's video player received over 5 times more views than Katy Perry's myspace page, and over 6.5 times more views than her YouTube presence. |
|  | | | We The Kings |
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Client: S-Curve Records
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In 2007, S-Curve Records paired up with Nabbr to introduce brand new band We The Kings to millions
of Gen-Y'ers across the social web. We The Kings’ eponymously titled debut album was released on
Sept 11, 2007, their Nabbr player launched on Oct 3, 2007, and by the end of May 2008 We The Kings had
scanned over 80 thousand albums!
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Nabbr Stats
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Impressions: 56,162,929 |
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Views: 118,638,262 |
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Additional Band Info
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In its first two weeks of being distributed across the Nabbr Network, We The Kings' Nabbr player was
embedded by 2,000 fans and achieved over 12 million impressions. As of today, tens of thousands of
embeds have occurred!
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During the week of Feb 4, 2008, We the Kings' "Skyway Avenue" video received over 14.7 million views via their Nabbr player.
As a result, the album peaked at #3 on the Soundscan Top New Artist chart/Billboard Heatseekers chart!
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In Feb 2008, during the mtvU Freshman 5 online voting initiative, the Nabbr player encouraged fans to vote and drove an
average of 2.1 million video views per day for a solid week. The result was a landslide Freshman 5 win with 95% of the
total votes going to We The Kings!
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Of the 140K+ clicks-outs from the WTK Nabbr player, approximately 37% have gone to iTunes! 60% of
total albums scanned have been digital.
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Nabbr is 8 times more effective than We the Kings' MySpace profile and YouTube presence.
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